Search Engine Optimization – Top Advicesbr /
Quite often I meet people in the SEO industry who blindly follow what a certain ‘guru’ says, or believe – there is no one way of doing SEO, and there definitely is no ‘right’ or ‘wrong’ when it comes to Search Engine Optimization. It is all about what tactic is most effective in taking you to the top of the SERPs, and that is all that you should be really focused on.br /
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Blind faith in Google’s idea of SEO, or some guru’s idea of SEO, is usually a bad idea. Listen to all sides of the argument, see the results for yourself and if possible, carry out your own experiments if you have to.br /
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One such example involves paid links. Google has explicitly said that paid links for ranking purposes are not acceptable and will be penalized, where as paid links for traffic purposes are fine. This has caused a lot of argues in the SEO industry on whether paid links are right or wrong vis-à-vis br /
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Don’t be a slave to Google or what other people advise you about SEO – there is no set pattern on doing SEO and there is no ‘right’ or ‘wrong’ eitherbr /
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The most successful SEOs I know of publicly question some of Google’s rules and ‘preaching’ when it comes to Search Marketing. That’s not to say that you should go against Google, but that you should keep an open mind and focus on what works and what is guaranteed to be successful in the long run.br /
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Everything else, whether told to you by Google or the SEO gods or me, is inappropriate. Stay on top of the ball as far as developments in the SEO world are concerned; focus on what works, and what your know-how tells you works. br /
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Having a ‘system’ to complete goals is a natural progression for anyone that has to do one type of project more than once. Web designers who put as one 10-20 a href=http://www.wulanshout.com/seo/busby-seo-test-seo-contest/ target=_blankBusby SEO Test/a sites every year have a system, programmers working on large projects swear by their ‘system’ of doing things, and so on.br /
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If you do not already, it is time to consider of SEO in terms of developing an effective system of activities and processes that will help you bring in targeted traffic to your website from the search engines.br /
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A system is only effective if it can help you achieve your targets each time you do a similar project. br /
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And as I said earlier, makes sure that carry on doing that which is most effective in the long run, not what is easy or cheap to do, or what saves time, or what the search engines tell you to do.br /
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Do what works now, and what will work in the upcoming. br /
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Once you have a basic system to do your SEO activities, you will find it much easier to prioritize which job gets done first.br /
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In SEO, as in real life, there are some key behavior that take less time and effort but have a huge impact on search engine rankings. Remember the 80-20 rule (the Pareto principle) (http://en.wikipedia.org/wiki/Pareto_principle) ? It works quite well in SEO, thank you very much, and it certainly makes life easier for us SEOs.br /
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The most important SEO tasks will take roughly 15-25% of your time, and will yield 70-85% of the benefits associated with search marketing. For example:br /
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Optimizing your a href=http://www.wulanshout.com/seo/busby-seo-test-seo-contest/ target=_blankBusby SEO Test/a blog’s Title tags takes less than 2 minutes, but it has a main impact on how your web •_ pages are ranked in SEs.br /
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Paying for (and submitting) a directory listing in Yahoo takes 5 minutes, but that link is more valuable than submitting to 100 free directories that have been spammed to death. br /
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Make it a habit to ask yourself the importance of any SEO task before you do it – it will help you save time as well as refocus you on the more important things in SEO.br /
SEO Is getting the #1 position for your website at certain keywords-targeted in major search engine.br /
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Essentially there are 3 main steps we should do in the SEO :br /
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1. Like any business, you need to identify your audience (your target market). Not only are you setting your a href=http://anne-ahira.tuturdocumentaryphotography.com/ target=_blankBusby SEO Test/a website’s goals and profiling your audience, at this stage you are also scouting your competition and evaluating what you need to do in order to ‘dominate’ this special sector.br /
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2. You get steps to get your website rank as high as possible in the search engines for those keywords that this audience is most likely to use. This involves things you do to the site itself (if you are setting up a new website then you should ensure that it is search engine friendly from the ground up). It moreover includes off-site activities which are all geared towards the process of having other a href=http://anne-ahira.tuturdocumentaryphotography.com/ target=_blankBusby SEO Test/a websites link to yours.br /
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3. You constantly track your website’s progress in the search engines and make adjustments to your SEO tactic as necessary. br /
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Determine How Search Engines Work indeedbr /
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It goes lacking saying that if you want to rank #1 for your target keywords, you need to understand how search engines work. This means that you must not only know what factors search engines use in ranking websites, but also how they ‘read’ web pages and ‘index’ them (This topic is discussed in detail in the next part).br /
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Search engines have evolved considerably in the last few years, and continue to update their ranking algorithms periodically. So separately from learning how search engines work right now, it will also pay if you:br /
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• what each search engine is trying to achieve when ranking websites br /
• How you can track changes in search engine algorithmsbr /
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How we can stay updated on the latest changes in the search engine worldbr /
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The most vital thing about SEO is that an ‘out-of-the-box’ formula for achieving top rankings will not work as well as a customized, one-on-one strategy for each project.br /
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Yes, a cookie-cutter approach will work – but it won’t be as useful as a custom-made battle plan for your website. The general principles will always apply to your website, but there’s a significant component of analysis, drawing conclusions and then determining what to do in light of those conclusions.br /
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At the end of the day, it is YOUR SEO plan. You will decide what to focus on, you will be the one doing competitive analysis and evaluating how hard or easy it will be for your website to rank for particular keywords.br /
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Every website has different targets – these goals will in turn determine what sort of keywords you will be targeting, what the composition of your audience will be, the competitiveness of your target market and your willingness to spend money / put in the time and effort.br /
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Search Engine Optimization (or, if you want to be technically correct, Search Marketing) is not a ‘get rich quick’ scheme nor is it about getting short-term, temporary results at the risk of getting your website penalized by the search engines.br /
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Just to make things clear, this is not an ethical worry for me – as far as I am concerned (you might think differently), search engines offer a service, and their guidelines are not ‘the law’, they are just generalized statements on what works best. br /
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Those statements are a bit misleading and do not give a comprehend picture of what it takes to rank for keywords in the search engine result pages (SERPs). br /
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However, putting your website at risk by actively pursuing optimization policies that openly abuse search engine policies and are detectable by search engines is foolishness. br /
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Personally (once again, you are entitled to your opinion) I think there are far better ways to lead the SERPs without resorting to tricks or anything that will get your website penalized from Google or MSN or Yahoo.br /
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So that is one aspect of thinking long term – if you are doing SEO for short term gains, in most cases it is not SEO but tricks to take advantages of a search engine’s boundaries.br /
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A good way of getting plenty of traffic onto your web site, whilst building fresh and unique content is to run a forum. This is especially good when you already have a list of regular visitors who can kick start life into the forum by posting and replying to posts. And if you are looking for more tips to a href=http://www.promotionalgiftsitems.co.uk/blog/ target=_blankget extra traffic to website/a, then dont forget to check out the blog for more tips!br /
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But why is a forum so good for website marketing and what are the problems? Well, a forum is just people talking about whatever they want to. You as visitors owner set the topics to be discussed and act as a moderator. Whatever is on people’s minds they can discuss and if it’s on their minds, it could just be on other people’s minds. If they are looking for this then they might find your site!br /
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So how does it work as far as gaining more visitors is concerned? Well every thread that’s started adds more content to the site that the search engines should index and send traffic to. People posting on that thread will keep coming back to read replies and add further comments.br /
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Sometimes posts will be a little controversial and will attract more visitors – through current visitors sending links to their friends and acquaintances. This is spreading the word of your website to a wider audience.br /
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These visitors might not be adding directly to income, but especially if you are displaying pay per click adverts then you are bringing in traffic that might be clicking on these adverts.br /
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You are also developing a base of regular readers. Some of these will sign up for your newsletters, others will browse your website and start to buy products and services. This is the aim! For just the effort of a forum and maintaining it, you have a continual stream of traffic.br /
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You do need to appoint a moderator to be alert for posts that go a little too far – but as long as readers can flag posts then that shouldn’t be a problem. And some people will try to fill posts with links to their websites. You either need to be checking for blatant self promotion or adding the tag rel=”nofollow” to every hyperlink in posts.br /
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There are plenty of off the shelf packages that can be used or use a custom built forum. Whereas a custom built solution might not have so many fancy features and can be a bit more basic, it can be linked into the site far more effectively. For example, recent posts can be displayed in the header of every page on the web site so that every visitor can see what is happening in the forum.br /
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A forum is an excellent way of generating loads of unique, fresh content. With a little work it should really drive plenty of visitor into your website by increasing the community feel. If you are looking for the answer for how to a href=http://www.promotionalgolfitems.co.uk/blog/ target=_blankget more traffic to my website/a, then check out the latest on the blog.
You may have traffic arriving on your website and they are ticking over making purchases, but how else can you turn these visitors into cash? Here are 7 steps that you really should be trying out. And if you are looking for more tips to a href=http://www.promotionalgolfitems.co.uk/blog/ target=_blankget extra traffic to website/a, then dont forget to check out the blog for more tips!br /
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1) Use displaying adverts for other sites. Depending on your site, it may be suitable to carry some advertising. Maybe Google Adsense or banner adds. Google, and similar schemes, have the useful advantage of picking adverts most likely to be clicked on according to the content of your site whereas banners, depending on their source, are likely to either be paying a fixed amount for being displayed or be an affiliate banner. With either of these you have to be swap the banners – removing those that expire and finding new ones as required. Also, for affiliate schemes, swapping between the best performing schemes.br /
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2) Sell add on products. Look at what they have in their shopping basket and see what other customers who have chosen those items have bought with them. Doesn’t work so simply if you are using a third party’s shopping basket, but if it is coded using your own database then you can write a report to show you common selections and if you are a bit cleverer, also display the common additions either with the item or in the basket page.br /
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3) Sell special offers. Add small ticket price items that they might be interested in. Display them around the basket areas of the site. All you need to be selling is little add on gadgets that don’t cost that much, but if there are enough extra sales, that can make a tidy amount of extra income.br /
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4) Offer free postage. Take a look at your customers’ average basket order value and offer free postage for a small amount above that. Then watch and see if the average basket value increases. The lure of a something for free could just encourage people to buy more. Just watch that people aren’t buying more then returning the extra (it’s happened before).br /
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5) Offer special offer items for basket amounts. Again, look at the average basket order values and offer free or discounted goods when the basket total is a little more than average. If most buyers spend £20, then for £25 orders give a small item for free. And hopefully watch your sales increase. Just remember to state that the free item must be returned if other parts of the order are returned.br /
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6) Add monthly ‘trinkets’. Have a special low-cost gift made and each month make one of these available for above average order baskets. Using the same theory as the previous step, but encouraging the people to come back next month to get the next item.br /
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7) Ask your customers to join your mailing list. Then you can sell them more by emailing them of latest stock, current promotions etc.br /
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All are very simple ideas, aimed at increasing sales and bringing in more cash in other ways. If you are looking for the answer for how to a href=http://www.promotionalgiftsitems.co.uk/ target=_blankget more free traffic to website/a, then check out the latest on the blog.
WHAT IS SUPER AFFILIATE SYSTEMbr /
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Hello,br /
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Now I will explain how super affiliate system works and how it differs from the other internet money making systems. Super Affiliate program is the only one who pays money for free sign-up.Yes it is TRUE! It is the only marketing system which pays money for a real email address. All other affiliate programs pay money to you if they sell something or you make a member for them which generally it is not free membership. Although, super affiliate system pay money even for free sign-ups. To cover this cost the system uses those emails for internet marketing and make profit from them; for instance the system uses member information for internet advertisements to make money and it pays your money from this pool. (you get 2 dollar for each confirmed email 
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The system makes payment every 30th of each month. You can get your money by cheque or paypal. I prefer paypal since it is speedy, but it is up to you. If you do not believe this you can watch the payments made over paypal system after clicking now join free button from my website. In the next screen on the right corner you will see view commission payments video link. You will see it is REAL.br /
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HOW DOES SUPER AFFILIATE WORKbr /
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First, you register to the system with your name and email address by clicking on now join free button very below. Be careful for email address since it should be a valid address to be verified since the system will send you a confirmation email to verify your information. Please do not use yahoo email since the system does not accept it. This mail can go into SPAM or JUNK emails in such accounts hotmail, gmail etc. For this reason please search for this email to confirm it in junk and spam mails if you cant find it. After your confirmation the system will accept that you have a valid email address.br /
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Next step, it will send professional website templates to you to help on succeeding this system. You can choose any of them from those packages and edit inside of the material like me and start making money. It will also send an affiliate ID link for you. By this link, all free members will be assigned under you if they register with the system and you earn 2 usd commission for each member you send. The only thing you should do is after sign up to the system, change the content[/spin for making traffic to your website even free google and yahoo advertising coupons will be sent to you and it makes your starting very easy.(so you do not need to spend much for this advertising)br /
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HOW MUCH MONEY I CAN EARN?br /
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It totally depends on your work and your understanding about the system. Yes,the system gives you ready to go webpage templates and all tools to advertise on the net but you also have to work and get traffic to your website and try to explain and convince people who came to your page. After getting some money you can put them on your web and give them your experience to satisfy them. (in every job on the world sincere is important). You can be sure that I tried a lot of programs on the net some worked some of them did not work but this is the perfect system which works very well. Why? Since conversion rate is about 75%. It means every 75 of 100 visitors to your site goes to sign-up and register. That means 75X2 Dollar= 150 Dolar goes to you . In other programs this rate is about 1% or 0.1%. There are lots of people who is using this system and some of them earning 15000 dolar in each month. All earnings are real in view commission payments video part. Even me, after registering to the system waiting 48 hours to be active,started google adwords and saw that I got 24 click in 12 hours with very small amount of budget (I spend 1 dollar for each day).br /
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I went to my account page and looked conversion was 2 person (meaning 4 dollar I made even with copy site not this site I prepared). Then I worked on it and prepared this website with the system tools since I realized by making this I can share my experiences and feelings about the system and make more people has extra income with this system and I can also earn more. In short this system is very very good and conversion rate is true.br /
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In my opinion do not wait too much and at least sign-up to see what will happen and what instructions and tools will be sent to you. For details you can check my Turkish and English webpage.br /
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To read more about look at a href=http://www.internetten-nasil-para-kazanilir.ws target=_blankways to make money online/abr /
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Every time I release a new e-book I send out a press release to try and create immediate exposure, interest and traffic. Do you remember the story of the teenager who created the website ‘Million Dollar Home Page’ selling pixels for advertising space to pay for his college education? br /
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As far as I know, the only advertising he did was to send out a single press release which was picked up and published by a national newspaper. This started the ball rolling and he made just under a million dollars in a couple months selling this new type of advertising space. You can see the power of press releases.br /
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The other advantage is that as your ‘URL’ is included in each press release, you can instantly create hundreds of direct one way links which will give you a major boost in your search engines rankings as I’ll explain in the next chapter.br /
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Writing a press release:br /
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Writing a good press release can be surprisingly difficult and if you plan to do it yourself, make sure you look at a selection of similar ones in the same category. You can pay someone to do it for you but it will cost around $200 – $300, so do your research and have a go yourself. br /
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Tips for writing a press release:br /
When writing your press release, it should be:br /
Concise: Editors receive hundreds of press releases a week and are more likely to read releases that are brief and to the point. br /
Well-written: A good way to ensure your press release ends up in the trash is: bad spelling, poor grammar and illogical claims. br /
Factual: Stick to logical claims and avoid statements of belief such as: were the best, the cheapest, etc. br /
Honest: Avoid padded quotes by you or your staff; even if they are experts; they come across as biased. br /
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Questions to consider before you write a press release:br /
1. Who is the targeted audience of your press release? br /
2. What do you want readers to gain from your press release? br /
3. What sort of information does your press release provide? br /
4. What is the support or justification for the information in your press release? br /
5. What is the tone of your press release? br /
6. What do you want to accomplish with your press release?br /
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Does the press releases opening statement answer the following:br /
Who ?br /
What ?br /
When ?br /
Where ?br /
Why ?br /
How ?br /
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A good example of a press release:br /
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Lulu.com Has the Pleasure to Annouce the Publication of a First Time Author of a Childrens Book Entitled The Why of Starsbr /
Suzi, a seven-year-old girl with a strong imagination ponders the existence of stars. Her questions generate an appreciation of the relationships of herself, other people and the cosmos.br /
Lasqueti Isle, B.C. (PRWEB) September 23, 2006 — A humorous and endearing story of a seven-year-old girls initial awakening of self-realization. Suzi, the protagonist, questions her parents and grandfather about why there should be stars. It is an important question for she lives in the prairies where the night sky is such an overpowering presence. Their answers only encourage Suzi to ponder the nature of stars with great concentration culminating to a beautiful conclusion. This book was self published thru Lulu, (www.lulu.com), the worlds fastest-growing provider of print-on-demand books.br /
The author, Rockie Brede, has done a reading of this story before an audience of a hundred plus people and it was well received. Mothers in their twenties and up to their seventies heartily approved of the story The Why of Stars.br /
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Here is a quote from the lips of the protagonist herself. But daddy you have told me what stars are. I want to know why we have stars. What is their purpose? Do people make money on them?br /
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This brilliant childrens story is available on www.lulu.com, www.amazon.ca. It may be previewed at no charge.br /
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Accompanying the story are thirteen illustrations, one baring the cover of the book. The front cover is done in pencil crayon and the rest in aqua pencil. The illustrations are vibrant and pleasing to the eye.br /
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The author, Rockie Brede, is a single man, a recluse that lives on a boat and his closest neighbours are seagulls. He has realized significant artistic euphoric states. Ideally he would like to pursue his art full time and hopefully really short out his brains.br /
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Recommended companies:br /
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A good company to consider for your first press release is ‘PR Web’, the choice of many internet marketers. It will cost you between $50 and $200.br /
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There is also a FREE service which can be found at ‘PR Leap’. The exposure isn’t great but what I tend to do is to send out a press release with them each week about updates I’ve made to one of my websites. It always creates a couple of permanent back-links from quality websites. br /
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My advice is to try a press release once and see what the results are.br /
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The sales website is the most crucial area in the informational products business. You could have the most interesting and informative book in the world but if your sales ‘copy’ is crap people won’t buy it and you won’t make any money. To start with you need only create three pages which are:br /
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1… The sales pagebr /
2… The affiliate’s pagebr /
3… The ‘thank you’ pagebr /
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The Sales Page:br /
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The sales page is where you sell your book with a sales pitch using one or preferably a combination of words, videos, testimonials, audio – whatever suits your product.br /
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It is imperative that you get the ‘copy’ right as if you screw it up it will cost you thousands of dollars in sales. Especially important is the ‘headline’, the one or two sentence ‘teaser’ at the top of the page. br /
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How the ‘headline’ makes ALL the difference to your sales: br /
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A friend of mine in the marketing business changed just 4 words in his headline and his sales jumped from $1000 a week to over $3000 a week INSTANTLY! br /
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The reason is this…When you get a visitor to your website they’ll read the headline first and if it doesn’t captivate their attention IMMEDIATELY, they will close the page down and go elsewhere. It is the choice of words which is so important. br /
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An example selection of words you should use in your ‘headline’:br /
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Secrets Amazing Shocking Revealed Explosive Startlingbr /
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Warning Urgent Dynamite Potent Mind-blowing Successfulbr /
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Discount Save Soar Unlock Formula Blockbusterbr /
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Unleash Earn Discover Uncover Slash Securebr /
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Accomplish Achieve Hurry Burst Explode Profitbr /
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Benefit Powerful Strong Surprise Superior Increasebr /
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Surefire Miracle Wealth Tested Proven Directbr /
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Bonus Trusted Genuine Exclusive Approved Endorsedbr /
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An example selection of phrases you should use in your ‘headline’: br /
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How to… Who else wants… Insider secrets…br /
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100% guaranteed… Special offer… Closely guarded secrets…br /
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Act now… Money saving… Zero-risk…br /
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Limited to the first… How you can The shocking truth about…br /
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The truth about… If your serious about… Free bonuses…br /
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Urgent information… Discover how to… Take advantage of…br /
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Are you ready… Special invitation… 100% pure…br /
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A breakthrough system… The quickest way to… Individually designed…br /
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It’s so easy… A simple solution to… Results in just…br /
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Your chance to… Information packed… More powerful than ever…br /
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Yours free if you… Astounding new… 12 proven steps to…br /
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Say goodbye to… Surprisingly simple… Hassle free…br /
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Cash in on… Instant results… Insane profits…br /
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Enjoy the ultimate… You’ll wonder why… In test after test…br /
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If you’re stuck and don’t know where to begin you could always pay a professional copywriter from www.elance.com to do it for you. Even if it costs $500, you’ll make your money back extremely quickly if it’s done properly. Check out Marlon Sanders for tips on copywriting. br /
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As I mentioned above, there are other important aspects to your sales page and having testimonials is one of them. These can be extremely powerful way to sell your product. If you don’t have any, get members of your family or friends to review your book and write some for you.br /
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The Affiliates Page:br /
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This is another extremely important area as affiliate sales will probably be how you make the bulk of your money. You must get this correct from day one! Provide affiliates with articles, text ads, graphics and other material to sell you product. If you don’t bother, they won’t bother. br /
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The last affiliate website I set up was ‘software’ based and I scoured different websites looking for different products to promote. If I wasn’t provided with good marketing material and a graphic to use I just moved on.br /
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Here is a good example of an affiliate’s page: a href=http://www.bestplaceonthenet.com/google-ambush/index.php target=_blankhow to work from home business opportunities/abr /
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The ‘Thank You’ Page:br /
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After someone buys your book, they will be automatically redirected by clickbank, or whichever payment processor you use, to your ‘thank you’ page. You will give instructions on how to download your product, your email address in case of technical queries and a link out to another one of your websites, if you have one. br /
You can also use the ‘thank you’ page as a money making tool as I’ve already discussed.
I have been distributing MRR, Master Resell Rights, and PLR, Private Label Rights, software, scripts, web site design templates, graphics and eBooks for a few years. It is a very lucrative business which is ideal as your first home based business. But there are so many other resellers who are selling the same packages, some sell at such low prices that its getting harder to make the serious profits I was making a few years ago.br /
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Don’t be mistaken the MRR PLR market still figures strongly in my long standing plans trading on the internet, there is still an abundance of money to be made, the marketing methods for selling the packages just needs to be tackled from some different angles.br /
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A while ago I found a supplier of Premier Quality Software Scripts which can be branded with yourName. The packages are unique to them and can only be sold by a ceiling of 500 endorsed agents. So there is no need formark down to secure sales ! In fact it is a condition of your software resellers agency agreement that you sell at a minimum price to protect the market and other authorized software distributors.br /
Because of the superiority of these packages the sales price is more in line with their actual market value whilst still being affordable to all serious customers.br /
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I make use of many of the packages myself in the day to day marketing of my own internet trading. The software packages deal with such thinks as: Increasing website a href=http://www.niche-websites-boosted.com/info/turnkeyreseller.htm target=_blanklist building/a Google Page Rank, improving your listing place on the search engines, email list building, viral marketing resources, increasing your website traffic, niche article website building and much more.br /
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Each package has its own unique sales website which you can modify to suit your needs, there is even a ready to go instant sales website containing all of the packages, which can be branded with your details and published on your domain within a few minutes.br /
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The back office sales approach has been well thought out with an automatic licensing system for every package sold, which ends the possibility of the software being passed around and loosing you sales. Following successful payment the customer is directed to the download page to get the software. During the software installation procedure the customer is required to register his email address in order to obtain a license number, which is automaticaly generated by the system. Then at random software startup the license connects to the main server to verify that the license is valid. The authorized reseller gets an instant email confirmation of all licenses issued and is able to revoke a license at any time.br /
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New packages are added regularly to ensure repeat sales from satisfied customers.br /
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As you would expect from a company who are dedicated to distributing their software via authorized resellers there is plenty of training and marketing tools advice to ensure your success.br /
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So if you are looking for a long term internet business, with great potential, take a look at Turnkey Reseller Business br /
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