I know the feeling all to well. You’ve recently lost your job as a result of the credit crunch. You’re over 40 and can’t get a job because despite legislation you know they’d rather employ someone younger for less. You just hate the job you’re in and are tired of the daily grind and would love to run your own business, be your own boss and work from the comfort of your own home.
So on to the internet and the search begins for that golden opportunity to make money online. Suddenly you realise there are literally thousands of websites promising $1,000’s of dollars a day profits as long as you follow their simple steps. Welcome to the world of Internet Marketing, the realm of the Super Affiliate.
The probability is that you’re totally new to the concept of Internet or Affiliate Marketing and don’t have money to gamble on something that you’re probably (and quite rightly) sceptical about.
So how do you wade through the plethora of online money making systems and get involved in a system that can be successful? Where do you start? Who’s full of bullshit and who’s for real?
Well, before you go any further let me tell you there’s no such thing as a get quick rich scheme. To coin a phrase, if it walks like a duck and quacks like a duck it probably is a duck! It never ceases to amaze me the number of long copy websites out there that claim to have made $50,000 in the last week and all you have to do is follow their secret system to get the same. The reality is that to make money online effort and application are required and if you’re new to the whole concept of affiliate marketing then you’re going to need a lot of help and guidance to get you up and running.
I’ve been in sales and marketing for over 20 years and only in recent years have I made money online but what I can tell you is that the goal posts are ever moving. The rate of change in technology employed on the internet and in affiliate marketing is quite staggering and unless you’re working with the guidance and support of proven affiliate systems chances are you’re going to struggle and probably fail. What worked well only a few years ago doesn’t necessarily work today.
Many people have spent literally $1,000’s investing in systems that claim to make money online and whilst people can be extremely successful, many are duped by false promises and ultimately fail. Take a look here and get a flavour of the most successful Affiliate Marketing Programs that are out there. Hopefully this will help you make your mind up and help guide you to the right program for you.
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THE REASON FOR website chat
Most websites selling online do not offer live help. Why is that? Are these businesses missing out on something or is there no place for live chat for sales on websites?
Well the main reason this question is generally not even thought about is exactly the reason why most sites should have Live Chat. You see it is taken for granted right into our mentality and our attitude that with the development of the internet everything can and should be automated. You hear it all the time especially from the so called internet marketing experts. Build a site, optimise it, use google adwords, get a shopping cart and hey presto you are getting traffic to the site. Now what is the assumption behind this way of doing business?
Well the hidden assumption here is that people are just going to turn up, have a look round and order. BUT statistics demonstrate that most people click away before buying or even leaving contact details. Now either this fact is known and accepted as “that’s the nature of the internet for you” OR as in most cases, whilst this statistic may be known, the significance of it remains certainly unknown . And in the majority of cases not even known at all.
The emphasis has been on getting traffic to the site and then relying on what? Sales copy. That is words and images. But if most people are clicking away is that enough? Of course some people do order this way and of course some people do manage to find your phone number which is typically buried away deep down on a “contact us” page and indeed some people will fill in your opt in form BUT most people will avoid contacting you and will move away from your site despite having the ability to phone you and e-mail you.
This is like having a bucket which you keep filling with water whilst not plugging the holes at the other end.
The people keep falling out through the holes.
So why do people leave? Where do they go? That is the big mystery. And it is the biggest mystery of all for any site owner. Or rather it should be the biggest mystery for any site owner but typically isn’t because they are too busy worrying about traffic, and not converting EXISTING traffic.
Live Chat has the potential to engage this whole segment of people who are not buying for whatever reason.
Now this does not mean of course that the 98% of people who will click away are all suddenly going to use Live Chat and buy something from you, BUT it will provide an additional medium to engage your site visitors in Real Time that you don’t currently have.
Within the segment of the people who you would ordinarily lose from your website are going to be people who will have questions about your product or services that your site will not necessarily answer. Moreover within this segment are also going to be people who even if they are comfortable with all of your content will still want to have some kind of “reassurance” about who and what they are dealing with. And here we come to the crux of the matter.
Live Chat provides the opportunity for a human connection, a chance to find out if that great looking website is a one man band without the ability to service its clients. It provides an opportunity to move from that feeling of “yes I think I might order from them BUT I’m not sure and I don’t know why “, to one of interactive clarity.
It enables an unconscious feeling of uncertainty to be made conscious and for the site visitor to be moved to take action. This is the reason most people click away. People buy or don’t buy largely because of a feel good factor or lack of one. For example I prefer shopping in Waitrose over Asda. Why? Asda has more or less the same food and is cheaper and even nearer. BUT the mood of the place, the vibe at Asda is so downbeat. The layout and décor is depressing. Waitrose tends to be more welcoming somehow. The isles seem to have more space. Etc etc. What impression does your online store create?
At least Asda has the potential to find out what affect its layout has upon its visitors because it has what?
Yes human staff to interact with you in real time? (The fact that they do not make best use of their staff to interact with you is not the point) They have the ability to find out customer perceptions whilst an online store without Live Chat does not. Its like walking around Asda and not finding anyone to ask “Where is the pasta kept please”? Live Chat enables the light switch to go on in your online store and to be able to gather customer perceptions which amongst other things may lead to buyers.
Let’s talk about customer perceptions.
Just think I might be shopping in Asda if someone had asked “sorry to interrupt are you finding everything you need right now?” – thus giving me the chance to open up, and as the question has no sales pressure element built into it I might just have. I could have given them feedback about the layout of the store, the fact that I’m actually physically cold in here and cant wait to get out etc etc. Live Chat enables the possibility for someone to give you that kind of feedback about your site even if they don’t buy. And even if they don’t buy first time, you have got good feedback about your site, which means you can improve your website content!!
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With unemployment rates soaring and bills increasing just as fast, many Americans are looking for a way to fill the gaps in their budget. Sites such as www.wealthyaffiliate.com seem to offer an answer to the eternal problem of more month than money with their promise of easy money on the internet. But how effective is this site in fulfilling their promises? Are they producing leagues of savvy internet millionaires? Or are the would-be wealthy affiliates merely falling prey to a Wealthy Affiliate scam?
Wealthy Affiliate is not promising a business opportunity so much as a bundle of information on how other people have found success as marketing affiliates. An ‘affiliate’ makes money referring others to business and websites on the internet. Although these referrals pay as little as a few pennies each, they can add up quickly if a large amount of traffic is involved. Wealthy Affiliate promises to help you get that traffic by creating a website and then identifying and using specially selected keywords. When you look over the claims at the Wealthy Affiliate site, ’scam’ is one of the first words that comes to mind.
This program does not come for free. Your investment comes at a monthly cost to become part of their internet marketing community. Additional costs may arise later; after all, nothing is free. However, before calling this a Wealthy Affiliate scam, it’s important to consider that almost all businesses involve start up costs. If you want to take your chances as an internet affiliate, paying for industry secrets just may be the kick start you need.
Wealthy Affiliate promises a package deal with not just a set of industry secrets, but a website with easy builder software, a content generator to fill that website with carefully selected keywords, and a supportive community to walk you through your path to producing more than a brain surgeon. These too-good-to-be-true claims definitely make this opportunity in sheep’s clothing sound like a wealthy affiliate scam.
However, there are signs that success is possible with the Wealthy Affiliate system. First, the site is clear that this is not a “get rich quick” opportunity. They acknowledge that time and effort will be involved. Second, they seem to have an impressive stable of satisfied customers. Whether these are real people and whether they are a small percentage of Wealthy Affiliate’s customer base remains unknown.
Is this a Wealthy Affiliate opportunity or a Wealthy Affiliate scam? You be the judge. In this case, as with almost every other offer, the buyer has to beware and be wary. When judging this or any other web site promising a money making opportunity, you must consider whether it sounds too good to be true, whether you can afford an investment of time and money that may never pay off, and whether you have the time and savvy to make your business a success in this competitive global environment. While naming this a wealthy affiliate scam may be a little harsh, calling it easy money would be even more inaccurate.
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The messy part about running a home business is to separate work from your personal life. If based in external premises, it would be easy for entrepreneurs to separate work from home life. But this becomes much harder when your business is based in the same place where you sleep, bring up your children and watch your favorite television shows it is easy to lose touch of how much time you are committing to your passion instead of your family.
It Can Be Consuming
As it is, it is simple for a business to take over an entrepreneur’s life but it is all the more likely for home business owners. This is simply because people start a business with a passion and as a result they get over engrossed in their business that they are passionate about.
What Is The Answer?
Serious as it is, there is always a solution to every problem. For home businesses to work, have a family talk and discuss your plan and get everyone’s opinion and come up with some ground rules; establish a structure for your profession and have a timetable where you divide your attention to business and also to your family.
You can also set up a separate business mail address. In fact, whatever you do keep in mind that apart from having a home business to handle, you also have a family to attend to. Both are equally important. Always shoot for fairness in your daily dealings. A good way to ensure you don’t neglect your loved ones is to have regular meetings so everyone affected can share their thoughts and rules can be agreed. These meetings are very important so that you will not forget that there are also other people involved in running your business from home.
If you decide to go and start a home business it is a good idea you start slowly and initially work part time before committing yourself completely. Do not drop your current full-time job because the income can see you through the early days.
Don’t forget to seek advice from professionals apart from your own family when starting a business from home. Maybe attend a chamber of commerce business club meetings. Have a discussion with your bank manager and discuss your home business proposals.
If it feels right and the advice you sought after confirms it, then go for it. However just having the right personality and what on paper seems to be the right idea is not enough. What is really vitally important is that you must have excellent business acumen in order to truly succeed in this venture.
Have you decided what kind of home business you are after? Learn about internet marking and how to earn online money. Get all the tutorials, guides, videos and one on support that you need for success with Wealthy Affiliate.
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French banner ads are a awesome tool to create traffic to your french website.
You’d be able to make extra money online quickly if you know how they operate, how European people see them, and how you can format them more effectively.
But, banner promotion can also be a drain on your marketing budget if you are not careful.
Let see what works and what doesn’t work when you launch new banner promotion for your European site.
- What European Customers Do Want to See:
French customers want to see things that are going to help them, entertain them, or give them something. A banner promotion needs to display at least one of those three things and if your International ads is really good, it would display two or three of them.
To earn more money, you need to exhibit in your message something you imagine your specific audience may need.
Some companies use flash type games, others use free offers, and others still just tell the truth and show them what product they promote.
Whatever your strategic option though, you need to be sure that what you gather in your ad is something that your potential French customers will be intrigued enough to click on and read more about what you offer.
On the other hand, stay away from too obvious tricks to get new visitors. When Foreign people are attracted into clicking something, they are much less willing to give you the benefit of the doubt at your site. Instead, you would need to produce leading ads. Offer something free or entertaining and when they arrive, continue to gather that promise as you lead them toward your product.
This is a way to ensure that you not only produce new traffic to make more online sales, but that you do not waste that new traffic by scaring away or angering all that new traffic you just paid for.
The objective of effective traffic enhancing.
Should you want to be effective in developing your internet traffic, creating a more pleasing banner advertising, and ensuring that French people not only click on your ads each time through but that your potential Foreign customers are not disappointed by what they find, you need to integrate both catchy image and unifying text.
Together, you will realize that these two things will make a symbiotic relationship that will tempt plenty of French people to check out your French website that might otherwise have passed.
Foreign clients will ultimately find a reliable European provider who proposes what they are looking for, just by landing onto your french website.
Should you need to develop your French banner advertising, Catalyst Entrepreneur can help you with all international online development tools you need to improve your french website. Don’t delay and act now!
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Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand equity and its impact on a business is based on the knowledge of the customer about that product. And yet, brand plays a vital role in helping build that knowledge and awareness, as well as the choices they make based on that knowledge.
Brand equity, then, reinforces the significance of a brand’s value and produce that positive type of recall in the mind of consumers. Marketing research has revealed that brand equity is one of the most important asset to the company.
Three Perspectives of Brand Equity
As an intangible asset, brand equity only gets its meaning out of the perceived quality and associations made by a consumer on a given product. Brand equity can be viewed in three different perspectives:
• Financial: One way to understand the value of brand equity is to calculate the premium that is placed on a product. To further understand, take for example two types of products: one that is of a recognized brand, and the other is unrecognized brand. Consumers are willing to pay a bigger amount for the branded product over those which they are unfamiliar with.
• Brand Extensions: When certain products attain a certain level of commercial success, most companies consider extending their line by introducing newer products under their brand. Because of the existing brand awareness, these companies will no longer invest on large advertising expenditures just to make that newly introduced product known.
• Consumer-based: The trust and attitude exhibited by a customer towards a given product is impacted by the associations they make with that brand. Oftentimes, these associations are a product of their own experience with using the brand. Therefore, actual experience plays a crucial role in the marketing strategy, especially in a developing brand.
Benefits of a Strong Brand Equity
Not all brand equity is positive, therefore most companies invest on building a strong brand equity. After all, it offers several benefits to the company. Below are just some of the helpful benefits that a company can derive of a good brand equity:
• Establishes a more reliable stream of income.
• By increasing brand equity, companies are also able to increase their profits through increased market share and premium pricing for less promotional costs.
• If you have established a good brand, then you can sell that brand name at a given price.
Managing Brand Equity
There are three stages involved in creating, building, and managing your company’s brand equity. They are outlined below:
1.) Your first step involves the introduction of a product of a given brand into the market. You must establish a certain standard for that brand to be able to launch products in the future that will earn some money online for your company. Your aim here is to produce a positive response from the consumer to build trust among consumers.
2.) Try to produce a brand that is unique and yet memorable. The attitude of your brand must be accessible to consumers and must also provide benefits to satisfy its users.
3.) Consistency is the key. Your message must be synchronized with your company’s overall image and reinforce the value espoused by your organization. This is one of the most effective ways to build a strong brand equity.
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Marketing today requires lots of experience to succeed. If you think you can just start a business without any name recognition and open your “doors” and expect customers to come by the hundreds good luck. You need to have a master plan to get the right prospects and get customers coming back to you time and time again. Every entrepreneur understands his or her target market. Whatever business you are in and whatever you are selling it must cater to a certain niche. Even if it is selling shoes. You have to figure out what type of shoes you will be selling and the type of customers you want to target with those shoes.
Using the shoe example above let’s say you are selling running shoes online. First you need to construct a site that caters to the running shoe niche. You do not of course have to create your own merchandise. That’s the beauty of the internet and affiliate programs. You can latch onto a program that is already successful at selling running shoes and become an affiliate for them. Many times affiliate programs will provide you with an existing website to promote. All you have to do is market that website and get a certain percentage of the sales. It’s a win-win combination. The product owner gets more sales and you make money without having to invent a new product or need of a product.
Now to the meat and potatoes-marketing is easier said than done. Leads are people that have expressed an interest in a particular product.
There are programs that focus on creating leads and then selling them to buyers. Many companies are great at creating products but are not so good at getting the products sold. This is why lead companies are so successful, they know that alot of businesses fall flat when it comes to producing prospects to sell to. With all the lead companies out there you have to be carefull about who you buy leads from if you are in the internet marketing business. Some companies generate leads and oversell them. If that wan’t enough they tell you that the leads are fresh when actually the leads are as old as dirt. Proof to this can be found when you start to call some of the leads and get “I’m not interested” or “I don’t even remember filling out that form”.
Now truth be told some leads give excuses just to get you off of the phone because they are busy. However, if you call a lead that is truly interested in your type of product, “make money from home”, for example they are more than willing to talk to you because you hold the key to their success. This is why you have to select the right company to buy leads from. Always research the company or person you are thinking about buying leads from and just because leads are expensive doesn’t mean they are good. The best lead to get is an exclusive lead that you and only you will talk to. There are programs called funded proposals which help you generate exclusive leads and make money from these leads even if they don’t join your business. This is one of the best forms of marketing your “work from home” or internet business rejection free.
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Ever since I was in college, being my own boss was something I’ve always wanted to be. A computer wizard in my own right, I envisioned myself running my own business dealing with computers and the internet. I had programming skills. I could code webpages. I could easily assemble computers, as well as handle computer repairs. I could be a consultant. I could be a technical support specialist. I could be a webmaster. With these skills backing me up, I was confident I’d be able to make it.
But as dreams come, I realized that being a “computer wizard” isn’t that unique nowadays, and that there are thousands of people just like me. “Computer wizards” are a dime a dozen, after all. Plus, I had one major problem: I didn’t know much on promoting a business.
We all know of people enrolling for business schools. I was one of those who didn’t think much of going to school, confident that my computer skills would be enough to get my business going. I was dead wrong.
We all know about the value of connections. I did have a few, and I utilized those. After all, good PR is always good for business. But as time went by, those connections became saturated. Exhausted. The income I garnered from those connections just didn’t seem to make ends meet.
I read about and applied strategies shared by others. I maintained a good website. Excellent keyword optimization practices implemented, my site got a decent amount of web traffic, but that just didn’t equate to having new clients.
Eventually, I realized what my problem was: my understanding on marketing my business: When it comes to promoting or marketing a business, one needs to first understand the nature of one’s business, in conjunction with were the business stands.
My problem was I was playing the Major Leagues, when I was actual still in the Little League playpen. I was thinking of infiltrating a national scale, when in fact, I haven’t even begun working in my own neighbourhood.
With this, I decided to go small. I went around and marketed myself as a “local”. It wasn’t as easy as I had thought, but it got things going. I posted flyers, attended conventions, made friends with computer sales personnel, and even went to schools and offered my services as a computer specialist.
Six months after, clients started coming in. Not as “national” as I had dreamed, but they were clients. I then realized that all I had to do was go small and establish my name from there. I was just aiming too high. Now, things are going much more steady, which is strong enough to be my foundation in my efforts in going big.
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Social networking has become quite popular with Facebook and Myspace leading the charge. Hundreds of other sites have cropped up as well, which makes it difficult to know which sites to spend your valuable time on, especially if youre using the site to market your products and services. br /
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Most of these websites are beneficial when you’re trying to find old friends and colleagues, but are difficult to crack for commercial purposes. Facebook is largely private, which means that the content you add there does not show up in any search engines. Myspace is good if your target audience largely consists of children, but its generally not considered a professional or serious website. LinkedIn is useful to find old work associates, but it is also largely private and doesn’t help much when trying to promote your websites, products, and services to your entire target audience.br /
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In each case, you can find people that you already know, but how do you market to the masses using professional or social networking services while not breaking your budget? br /
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The answer is ProSpotlight. This is a new a href=http://www.prospotlight.com/ target=_blanksocial network/a that caters to entrepreneurs, business people, retailers, brokers and agents, service providers, and self-starting, career building professionals. With a free account, a professional has the ability to create a 5 page website, blog, profile, and contact form. The broker is listed in a local directory specific to their location and occupation. In each of these cases, they are allowed to create dofollow links to their own websites. A dofollow link is one where the rel=nofollow html attribute has not been added. This makes it possible for search engines to follow the link, which helps boost search engine rankings.br /
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The directory is sorted by the number of points a business person has earned. Points are earned by doing things on the site such as adding content to their prosite and problog, by commenting on other people’s blog posts, by creating and joining groups, and many other activities. The more effort is put into the creation of the content, the more points will be earned. Another great way to earn points is by referring people to their pages on the site. When their webpage is the first one viewed, and then the visitor registers, the referring person receives bonus points based on the amount of points the other person earns.br /
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By writing original content without excessive outbound links, a page will be look at as a valuable addition to the web community and the service provider will be rewarded by Google and the other search engines as well as direct traffic.br /
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Search engine marketing via social networks can be rewarding if you use the right websites. a href=http://www.prospotlight.com/info/psl/about.html target=_blankProSpotlight/a has been designed from the ground up with your marketing needs in mind.br /
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Once youve started your Google AdWords campaign and chosen a great set of keywords, your ads may still need some work. No matter how relevant your keywords are, your campaign needs to woo your potential customers, not just freebie seekers.br /
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This seems to be an area that most PPC marketers fall down on. With all this talk about click thru rate, people miss the bigger issue: the clicks are next to worthless if they don’t convert to sales. In fact, they aren’t even worthless – they lose you money. Return on investment is what matters, and everything else is subordinate to that, including (perhaps especially) how many people click on your ads.br /
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So, how do we target buying customers and get rid of the click-hungry tire kickers? Well, there are several strategies I use, and taken together they ensure I get healthy returns on my clicks.br /
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Firstly, pay very close attention to your keywords. By on large, the broader the keyword, the greater the chance of random non-buyers clicking on your ad and costing you money. For example, someone searching for “Adwords” might want to log into their Adwords account, they might be searching for free content, or they could just be killing time. br /
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Contrast this with a very targeted keyword such as “buy Adwords e-book”. Well, there is no comparison, the second will tend to convert at ten times the rate of the first, more general keyword – but people tend to pay the same for each keyword. I don’t know if it’s because no-one tracks their conversions properly anymore, but in any event don’t fall into the trap of believing that all keywords are created equal.br /
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If you are a merchant and have conversion tracking setup on Adwords, pay close attention to where your sales are coming from. The truth might surprise you.br /
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Secondly, add “free” as a negative keyword to your campaign – this will cut out the blatant tyre kickers before they even get a chance to click on our ads. br /
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A third possible strategy is to put your price in the ad, possibly in the headline, eg “super new gizmo only $50”. However, I don’t like this method too much – the reason being that the freebie hunters will click anyway, and many potential buyers will be dissuaded from clicking (many copywriters make their price as invisible as possible on the sales letter, why advertise it before they have even read the benefits?)br /
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What I tend to do instead is make a subtle reference to the fact that the information does come with a price tag, using a word such as “cheap”, “low cost”, “inexpensive”, “limited offer”, “discounted price” etc. This tends to not only dissuade the hardcore freebie hunters, but will actually make borderline potential buyers curious and more willing to read the sales copy. And that can only be a good thing.br /
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Remember, click through rate is important but only if the people who click are buying. If not, you would be better off pausing your campaigns and trying a more forgiving advertising method.br /
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We are a dedicated team of Affiliates who wants you to succeed online. Come and visit us at a href=http://WealthyAffiliateHub.com target=_blankWealthy Affiliate University/a.br /
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