OK. if you’ve been reading this series of articles I told you that we would continue with our discussion of Traffic techniques.
One of the best traffic techniques in internet marketing is, well, as you may have noticed, Article Marketing.
Now, before we discuss this internet marketing strategy I want you to know that this is not something that will generate lots of amounts of traffic to your website right away or even in tremendous levels. It is, however, a strategy that will continue to expand with time as more and more visitors read your articles(s) and decide to take you up on whatever you’re offering.
Unlike other traffic strategies, article marketing is a long term tool that if perfected will continue to attract new visitors to your website for a long time to come.
A couple of things you need to do to make article marketing a success.
1. A Great Title – It is critical to capture the interest of your potential reader right away. Most people on the web take only a second to determine if what you are providing is worth their time. Just like a website or an email, the title (heading) needs to be interesting, unique and/or intriguing.
2. Keep ‘Um Coming Back – OK, that is also my goal in this article series. If you’ve read more than one of these articles you sort of get the idea. I hope that by providing you with a series of great articles that you’ll also take a look at what I am offering in the Resource Box at the end of the article.
3. A Self-Promoting Resource Box – You need to create a resource box that provides your reader with the information they need to decide to delve further into your offer. Such things as free memberships, free material etc. can be placed in your resource box to hopefully entice your reader to your website. The better the offer, the better the article, the more likely the reader will take you up on your offer.
4. Distribution – A great article that is read by no one is like a tree that falls in the forest but no one is there to hear it fall. So, you need to find a distribution service to get your article out to the various ezines so that it is available to a wide range of readers.
5. Outsourcing – If you are not a terrific writer or find getting words onto paper very difficult you can outsource the actual writing to a variety of services available on the internet.
6. Be Prolific – One article just won’t do it. You need to get out there with a whole bunch of articles over a period of time. Set yourself a goal of one article a week, a month etc and get them written. Without action there is no success…standing still only attracts mosquitoes.
Part VIII will discuss another traffic technique so stay tuned……
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