Former first lady Hillary Rodham Clinton once wrote a book called “It Takes A Village”. In that book Clinton indicates that every adult has some influence over the way a child ultimately views the world and how those children relate to that world.
This article is not about Clinton’s book, but rather the concept of how interrelated we are as a culture.
When it comes to entrepreneurialism on the Internet it truly does take a village for your business to succeed. This article will look at two different types of villages required for online business success.
Let’s take a look at the first village.
ASSISTANTS
These are the people that have helped you get to the place of business on the web. These individuals could be supporting parents, a spouse, former employer, former co-workers, business mentors, etc.
No one ever really gets to a destination without someone else helping them. There can be positive outcomes related to self reliance, but with entrepreneurialism a business owner begins to see clearly there is a great deal of personal debt involved in the development of a dream. Just listen to any awards show and you catch a glimpse that the one standing in the limelight is simply casting a shadow to shade those who helped them achieve success.
The second village?
INTERNET COMMUNITY
Once you understand you cannot achieve success without the influence or help of others you can begin developing a community on the web that facilitates the success of your business.
Without the development of a sense of community your business would be like building a discount store at the North Pole. Sure, you might have customers at Christmastime, but for all intents and purposes you have failed to grasp the need for community. If you make it hard for customers to find you they will stop looking. In fact, if you exist in some out of the way place on the web most people will never know to look for you.
Just as you need individuals to help shape and mold you into who you are, you also need to intentionally develop a presence on the web that will provide a welcome to others whom you may have the opportunity to influence just as they contribute to your financial success.
Whatever legacy we leave behind is always commingled with the assistance we have gained through personal relationships. The individuals who have helped us along the way are honored as we work to pass along the collective wisdom they instilled in us combined with our own personal knowledge.
Entrepreneurialism is best dedicated to the idea that each of us needs others. In business the consumer needs the business owner and the business owner needs the consumer.
No matter how you look at it, entrepreneurialism requires a village.
Written by Ricco Richardson
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How many are held back from becoming successful entrepreneurs simply because of the mistaken belief that they could never afford to start their own business? The truth of the matter is startlingly simple: you don’t need loads of cash to start a business! What you do need are the drive to get started, the enthusiasm to find artful solutions to problems that will present themselves early on, and the commitment to not let problems that others throw money at stop you from living your dream.
For example, if you want to become a dog groomer, you don’t need loads of cash to start that business. You need to know how to groom dogs. Without this skill, no amount of money will allow you to make any headway into the dog grooming market. In a very real sense, you need to become a “guru” – a person to whom others come to answers to their dog grooming questions.
Once you have found your niche and educated yourself – via classes, books, the Internet, or just personal hands-on training – it is time to figure out where to conduct your dog grooming. Normally you would need to have a lot of money to rent a shop and equip it, but since commercial real estate leases are out of this world, you will want to do without it, at least until you have earned enough money to comfortably buy or lease a space of your choice. Proving that you do not need loads of cash to start a business, consider that you can work out of the back of your van, SUV, or at the client’s home. You will own the tools of the trade, but the client will furnish the water, the bathing facilities, the electricity, and you do not even need specialized insurance!
Now that you have the what, how and where worked out, advertisement is the final major expenditure for new businesses. Fortunately, there are several cheap or free ways of getting targeted advertising without having to dip into your nest egg. Build a great relationship with those who deal with dogs every day. This includes the vet, the humane society, the pet store, and any other place dogs and dog owners will congregate. Ask to place nicely done color brochures – you can do them for next to nothing on your computer – in their offices, and in return promise you will place their names and phone numbers on your ads. Do some community events for free, such as the yearly humane society fund raisers where you can be highly visible turning little matted hounds into stylish pets anyone is eager to take home.
As you can see, from this example of a dog groomer you can quite easily extrapolate that you don’t need loads of cash to start a business, and whether you want to be a dog groomer, typist, writer, copying service, or dry cleaner, there is a way unique to any profession that will lead you to entrepreneurship on a shoestring budget – if you only have the will!
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