Hundreds of websites online today would have you convinced that an internet marketing success formula exists. I know, I searched long and very hard for one, each time becoming more convinced that the potential key to easy thousands was just a simple credit card transaction. Well, sadly, after my first year and a half of affiliate marketing, I can safely say that an internet marketing success formula does not exist, at least in the ways that the so called ‘affiliate marketing experts’ would have you believe. Single Mom discovers the three easy step process to make a six figure income? Give me a break, seriously.
If we drop the ’success’ bit out of ‘internet marketing success formula’, then we are left with the quest for an easy to follow, easy to understand formula which makes people money. Add the ’success’ bit back in, and we can determine that we are looking for something specific, and yes the gurus are out in full force to get you to buy their product.
Think of a cupcake. Easy to make, when one follows some instructions. I just went shopping to buy a friend of mine a baking book, and the section for cooking was gigantic! There were books to bake cupcakes and treats of all shapes and sizes, and there had to be hundreds, if not thousands of recipes to make cupcakes. Now, I headed over the money/business section, and didn’t find a single book with the title ‘internet marketing success formula’. Why?
Because it doesn’t exist. All I found were books that offered advice to ‘boost your business’, ‘earn more’ style books written by some anonymous author who give ’seminars’ and hosts ‘business meetings’. You know the sort.
So then, why doesn’t an internet marketing success formula exist in the same way that a cupcake recipe does? Because making money using the internet is not a cupcake. The internet changes – your ingredients don’t. Ten, twenty years from now you’ll still be able to put together a beautiful cupcake to enjoy with your friends, but the ways of making money online will have drastically changed. In fact, it’s likely that the methods used online today will no longer be relevant twenty years from now.
And this is my point, any ‘internet marketing success formula’ that you buy today will not, repeat not, teach you how to adapt. In the same way a river changes it’s path if a tree falls across the route, it just gets on with the job. That is something that an internet marketing success formula won’t teach you! They are so current, so ‘today’, that anyone who follows them is likely to earn a little bit of money, then backpedal, and get stuck in the 9 to 5 world again.
Am I being pessimistic by saying that an internet marketing success formula does not exist? Well, I like to think of myself as a realist, and the realist option for you is to go the extra mile and invest in some decent training that will allow you to actually understand what you’re doing, and make changes as necessary. Then twenty years from now, you’ll be in a position in your life you’ve never dreamed was possible.
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